Marketing vs. Lawn Spraying
The big divide between APL Pest Control and the big boys of lawn spraying is the type of business. TruGreen, Scotts, Massey, Pest Bear, and others are marketing businesses - businesses built by selling lawn spraying. APL Pest Control is a lawn spraying company, a business built by growing fine St Augustine turf grass lawns.
APL Pest Control Distinctive
APL Pest Control is owned and operated by an Agronomist (BS in Agronomy from Va Tech) with 30 years of experience growing fine turf grass for golf courses, communities, and home lawns. I sell one service - lawn spraying! All my attention, energy and resources are focused like a laser beam on lawn spraying. I design the blend of fertilizers, herbicides, and insecticides specifically for Pinellas County soils and climate.
A Healthy Lawn is Good for Business
We want every customer to have a healthy beautiful lawn. Every healthy beautiful lawn is an advertisement for APL Pest Control– that is how we sell our services. Our marketing plan is our lawn spraying – the better your lawn looks, the better we look to potential customers.
A Healthy Lawn is Good Customer Service
My customer service model is simple: A weed or insect damage or a weak spot represents a "phone call". I don't want phone calls, so I take care of phone calls before the call is made by keeping the lawn weed and insect free and healthy.
One Service, One Fee Covers it All
We do not sell a bunch of “add on” services. One service, one fee covers all your lawns fertility, insect and weed control – no extra charges for additional service required.
TruGreen/Scotts are Great Promoters of Lawn Spraying
In defense of the big guys, TruGreen, Scotts, Massey Pest Bear, and others, it is their marketing efforts they have introduced millions of people to lawn spraying as a value-added service. For that, I am very thankful. However, they sell many services, to many people in many places. Their marketing has gone far beyond introduction to lawn spraying. They sell every sort of service one can concoct for the landscape - mostly by dinner hour marketing calls.
You Decide
TruGreen, Scotts, and other big players pay to advertise on ILoveTurf.com. If you want a marketing company to spray your lawn, feel free to click on one of their ads.
Rick Orr is the owner/operator of ILOVETURF.COM and APL Lawn Spraying, Inc. If you want to upgrade from a marketing company to a lawn spraying company to spray your lawn, you can click here: Free Price Quote and Consultation
